'We were confident that Minima Office would be warmly received’, said Sales Director Keith Barkway, ‘but the number of delegates that actively sought us out at TWM 2009 was very encouraging.’

Such was the interest shown in the innovative new product that the company’s supply of cans and bottles, which had been brought in for demonstration purposes, had run out by mid-afternoon on the first day of the show. ‘It was the only problem we had to deal with throughout the whole event’, Keith said.

Of particular interest to prospective buyers was Minima Office's innovative ‘Crush Counter’. Keith explained: ‘each can and bottle crush is counted and the running total is displayed in an LED panel on the machine. This allows owners to measure their efforts and calculate the effect of recycling on their carbon footprint. In trials, we discovered that the Crush Counter actively encouraged use of the machine, as employees were eager to set new records for crushes. It was even suggested that we might organise inter-departmental ‘crush challenges’ where multiple machines are installed.’